Billiards is a rather conservative sport. But it is not alien to the desire for beauty, entertainment, and multimedia.
We approach our work comprehensively and thoroughly — we developed the corporate style and brand book of the championship from scratch, and came up with a concept for the Opening and Closing Ceremonies.
The bright, memorable elements of the event were the multimedia show prologue and our technological solution with a robotic arm, which we taught to play billiards; it opened the championship and broke the «pyramid»! In the prologue of the Opening Ceremony, we showed a light show with 3D content, where synchronized beams of light reflected from billiard tables, accurately conveying our concept of «Victory Trajectory».
The sports presentation that our team implemented on the site during the 6 game days of the championship deserves special attention.
ALGA GROUP always creates fashion and sets new standards: colleagues are already starting to adopt our best practices in ideas, organization, and implementation of the show!