From February 21 to March 3, 2024, the first ever international multi-sport tournament in the phygital concept «Games of the Future» was held in Kazan. 120 countries, 260 teams, more than 2000 athletes, $10 million prize fund. Live broadcasts around the world. Competitions in the physical format (physical + digital) - involve tournaments that combine traditional sports and the digital world (game development, e-sports, robotics, AR, VR, IT and AI).
At the Games of the Future, our company was responsible for what physical sports looks like, how it sounds and feels, how each of the 13 tournaments takes place. In the world of sports this is called a «sports presentation», but unlike an understandable purely sports presentation, here the range of work is much wider, more multimedia and everything is very closely connected with the broadcast: